Nation’s largest health club media and marketing network selects seasoned industry executive to guide it into its next significant growth phase, with a key focus on its digital media offerings
Encino, CA—June 10, 2008— Health Club Panel Network, the nation’s largest provider of advertising and marketing opportunities in health clubs, is pleased to announce that Kenneth S. Williams has joined the company as CEO.
Williams, a media industry veteran, spent 18 years with Sony Pictures Entertainment, culminating as President of the Digital Studios Division. He was most recently the President and CEO of Ascent Media Group, the world’s largest provider of media content services to film studios, broadcast and cable networks, advertising agencies and other media creators and distributors. Previously, Williams had also been President of Technicolor Digital Cinema, a joint venture between Technicolor and Qualcomm.
“We’re thrilled to add Ken to our talented management team,” said Michael Lederer, founder and current Director of HCPN. “He’s an extremely skilled manager, with significant experience building and growing organizations, who also has a deep background in all the key aspects of digital media, including infrastructure development, content creation, distribution and management. This combination makes him a perfect fit for our organization as we seek to grow our existing business while rolling out our in-club digital media offerings,” he added.
“I couldn’t be happier to be joining HCPN at this stage of the company’s development,” said Williams. “HCPN is the market leader in a valuable niche of place-based advertising, and it will continue to benefit from the growing trend of brands and agencies seeking alternative channels outside of traditional media. I’m particularly looking forward to accelerating HCPN’s digital media rollout, which will help us further capitalize on this trend.”
Jon Grad, a Managing Partner at Parthenon Capital, a private equity firm that recently invested in HCPN, remarked “We are thrilled to have Ken on board and look forward to working together with him on our many growth initiatives.”
Founded in 1995, HCPN has grown to become the largest and most reputable player in the field of health club advertising and marketing. HCPN’s exclusive network now extends to nearly 3000 clubs across 49 states and 120+ DMAs, reaching approximately 7 out of 10 health club members in the top 20 U.S. markets. HCPN’s clients include Kraft, Unilever, P&G, Nissan, Pfizer, American Express, Coca-Cola and many others. Club owners benefit from HCPN through the generation of additional non-dues revenue, enhanced member retention and additional traffic driven from promotional events sponsored by HCPN’s advertising clients. HCPN is headquartered in Los Angeles. For more information about HCPN visit www.healthclubpanel.com.