Eliza Corporation Adds Mark Manning and Ralph Perfetto to Executive Leadership Team


Appointments reflect significant growth and expansion in the
Health Engagement Management market

DANVERS, Mass. – June 11, 2014 – Eliza Corporation (“Eliza”), the pioneer and recognized leader in Health Engagement Management, today announced the appointment of Mark Manning to Chief Revenue Officer, joining the Company with thirty years of marketing, sales and operations experience in the healthcare and technology markets. Ralph Perfetto, Ph.D., was named Chief Analytics Officer, bringing over twenty years of experience creating innovative solutions for measuring the effectiveness of care, health plan performance, and patient outcomes.

“Mark Manning and Ralph Perfetto are proven leaders who recognize Eliza’s long track record of accomplishments, as well as our significant growth potential,” said John Shagoury, President and CEO of Eliza Corporation. “Adding Mark and Ralph to our leadership team provides Eliza with even deeper in-house expertise to accelerate our expansion, as well as our ability to affect positive change in the realm of population health, with Eliza’s unique behavioral insights and innovative member management solutions.”

Before joining Eliza, Manning was Vice President and Managing Director of Pegasystems, Inc., a leader in business process management and customer relationship management solution. Pegasystems hired Manning to build a Healthcare unit that could support health plans, pharmacy benefit management companies and government healthcare agencies to improve the quality and efficiency of their core activities such as sales process management, enrollment, member and provider services, utilization management care and disease management, and claims processing. This successful business grew to include applications installed at all of the largest commercial health plans, all of the largest pharmacy benefit management companies, many of the largest Blue Cross plans and several government agencies and programs including the Centers for Medicare and Medicaid Services. Manning also has held the roles of Senior Vice President and Managing Director at Solucient, LLC, Senior Vice President of Sales and Account Management at the Codman Research Group, Vice President and Senior Program Director for HMO Blue of Massachusetts, and Manager of Data Analytics and Product Services at Mediqual Systems, Inc.

“Eliza’s focus on improving the healthcare experience for its customers and their members, in a highly personalized manner, directly improves care outcomes. Eliza has a solid foundation in healthcare engagement, and is committed to customer success. I’m honored to have the opportunity to lead our Product Management, Marketing and Sales, Consulting, and Business Development efforts to drive business growth, while positively affecting healthcare outcomes, care quality and overall cost for our customers,” said Manning. Perfetto joined Eliza from the PatientInsights Division of Optum (a UnitedHealth Group® business), where he was Vice President of Product Development and Population Health. Prior, Perfetto co-founded QualityMetric, a health survey company acquired by Optum, and was a co-founder and Chief Operating Officer of Response Technologies, Inc., a leading provider of software and hardware solutions used to measure health risks, and provide immediate feedback reports to patients and employees engaged in wellness initiatives. Perfetto helped to commercialize the world’s most widely used patient-based health outcomes measurement tools (SF-12/36 v2®). He also co-developed patented data-driven, psychometrically valid, computer-adaptive health outcome tools used for managing disease and measuring patients’ physical and emotional well-being during various treatment options.

Added Perfetto, “Healthcare leaders must build and support analytics technologies that will enable them to effectively transform data into value. Eliza has spent more than a decade engaging people in conversations about their health and has amassed one of the largest data assets of attitudes, behaviors, and motivations that drive health and healthcare decisions. The resulting proprietary Behavioral Intelligence insights from this data asset are a key to improving population-wide healthcare experiences and outcomes. I look forward to distinguishing the value that Eliza has to offer, and driving the adoption of the health tools and technologies that will have the greatest impact on our nation’s health and care.” For more information about Eliza’s health engagement management products and solutions, email [email protected] or visit

About Eliza Corporation
Eliza Corporation (“Eliza”) is devoted to making people happier, healthier, and more productive. The pioneer and recognized leader in Health Engagement Management, Eliza draws from more than a billion interactions with people about their health, and blends business intelligence, technology, and communication expertise to improve care experiences, reduce costs and advance population health. Each program is powered by Eliza’s engagement-based analytics and population segmentation, and delivered via our patented speech recognition technology, rich web and multi-channel delivery platform (including automated calls, emails, text messages, mail, social and mobile interactions). These programs consistently yield the best outcomes in the industry in terms of increased engagement, health and wellness measures, and sustainable ROI. Eliza was founded in 1998 and is headquartered in Danvers, Massachusetts. For more information, please visit