Parthenon Capital Announces Investment in PRIMIS Marketing Group, Inc.


SAN FRANCISCO, CA – Parthenon Capital, a private equity firm with offices in Boston and San Francisco, announced that it completed an investment in PRIMIS Marketing Group, Inc., a leader in providing database marketing services and information solutions optimized to meet the needs of middle market companies.

John Healy, President and CEO of PRIMIS Marketing Group, stated, “We continue to set an industry standard through our profitable organic growth across the organization and the strategic addition of complementary businesses. We are very excited to have Parthenon Capital as our partner and look forward to working with them on future growth plans.”

Brian Golson, Partner at Parthenon Capital commented, “PRIMIS’s comprehensive suite of database marketing services, technologies and specific emphasis on the middle market have created a unique value proposition in the direct marketing industry. We are pleased to be backing John Healy and the company’s outstanding executive team to help PRIMIS capitalize on a number of exciting growth and acquisition opportunities.”

PRIMIS Marketing Group, Inc. is headquartered in Chicago, IL. PRIMIS combines best-in-class services and technologies in data sourcing and enhancement, modeling and analysis, data management, and optimization to enable its clients to acquire and retain profitable customer relationships. The firm offers multi-channel, end-to-end information-based marketing solutions across the entire database marketing process workflow through its four divisions: AccuData America (Fort Myers, FL), MarketModels (Wickford, RI), Hyphos360 (Clearwater, FL), and RedSail Media (Denver, CO). For more information, please visit

Parthenon Capital is a private equity firm with over $1.5 billion of capital under management and offices in Boston and San Francisco. The firm provides capital and strategic resources to growing middle market companies for acquisitions, internal growth strategies and shareholder liquidity. Parthenon provides equity capital to companies with revenues between $50 million and $500 million. The firm invests in a wide variety of industries with particular expertise in Business and Financial Services, Healthcare, Distribution/Logistics, and IP-Based Manufacturing Products and Services. For more information, visit